AI visibility auditSeptember 2026

Prepared for

Wellness
Centrale

Powerhouse Arts District · Jersey City, NJ
Overall visibility
F22/100

The clinic is technically readable, but not prominent enough to become an AI recommendation.

Explore the findings
01 / Executive readout

Readable by machines. Overlooked by them.

75%

of tested local patient queries omit Wellness Centrale.

When mentioned, the clinic lands #5 or lower—after the highest-value decision positions.

33
Recommendation
Low selection frequency
12
Prominence
Critical authority gap
100
Site readability
No crawl barrier
42
Schema complete
58% missing

This is not a website access problem. It is an entity authority problem: AI engines can read Wellness Centrale, but they cannot corroborate enough structured and third-party evidence to recommend it confidently.

Core diagnosis
What this means

A plain-English readout for the business owner.

01

People are asking AI where to go.

When nearby patients ask ChatGPT, Gemini, Claude, or Perplexity for a chiropractor, Wellness Centrale is usually absent. Those patients may never reach the website.

02

The website is not the main problem.

AI systems can access the site. The bigger issue is that important facts are incomplete or inconsistent across the web, so competitors appear easier to trust and verify.

03

This can be improved systematically.

Consistent business details, clear treatment and insurance pages, stronger directory profiles, and more local mentions give AI engines evidence to recommend the clinic.

First priority

Make every business fact match.

Correct hours, address, categories, services, insurance information, and booking links on the website and major listings during the first 14 days.

Next priority

Answer the questions patients ask.

Publish clear pages for common needs such as back pain, first visits, insurance, location, and online booking. Each page should give a direct answer and an obvious next step.

Then build proof

Earn mentions beyond the website.

Strengthen trusted profiles, reviews, local partnerships, and editorial citations. These outside references help AI systems confirm that the clinic is established and relevant.

Bottom line

Do not start with a redesign or paid campaign. First make the clinic's information complete, consistent, and easy to verify. Then create useful patient-focused pages and earn credible local references. Re-run the same queries after 90 days to measure whether mentions and ranking position improved.

View original audit
02 / Competitive visibility

Harborside owns the answer set.

Select any clinic to compare its AI mention volume and average recommendation position.

Intent breakdown

Missed when intent is highest

Patient situation searches83%
MissedVisible
Direct best-of searches67%
MissedVisible
Citation gap

54% of grounding sources missing

Maps
Google Business
Owned
Clinic website
Directory
Yelp
Health
Healthgrades
Reviews
Birdeye
Booking
Acuity
Community
Reddit
Health
Zocdoc
Maps
Apple Maps
Directory
Bing Places
Editorial
Local press
Directory
Wellness directories
Social
Facebook
03 / Cost of inaction

Visibility loss becomes patient loss.

Adjust the clinic's estimated conversion rate and patient lifetime value to model the monthly opportunity.

Missed patient searches / month
~900
Estimated lost patients / month
~27
Estimated monthly leakage
$37,800
Flowing to category leaders

Directional model: 900 estimated missed searches × selected conversion rate × selected lifetime value. This is an opportunity estimate, not a revenue forecast.

04 / AI query simulator

See the commercial gap in the answer.

The source audit did not include transcript text. Prompts and quotes below are labeled illustrative reconstructions; model coverage and directional findings reflect the supplied brief.

Illustrative reconstruction — not a verbatim transcript from the source audit.
Test prompt

Who is the best chiropractor near the Powerhouse Arts District in Jersey City?

Engine tested
Gemini 3.1 Pro
Illustrative model response
Harborside Sport & Spine is frequently recommended for its convenient location and sports-focused care...
Recommended competitors
1Harborside Sport & Spine2Hudson Family Chiropractic3Nalu Chiropractic
Commercial gap

Wellness Centrale was not included despite being located in the target neighborhood.

05 / Entity consistency

Seven fractures weaken confidence.

These diagnostic details are illustrative interpretations of the seven mismatch categories named in the audit brief and should be verified against live listings.

01Operating hoursConflict

StatusConflict

FindingHours vary across major listings

CorrectionNormalize hours and holiday exceptions

02Street addressConflict

StatusConflict

FindingFormatting differs across citations

CorrectionAdopt one canonical NAP format

03Primary categoryWeak

StatusWeak

FindingCategory signals are inconsistent

CorrectionStandardize primary and secondary categories

04InsuranceUnstructured

StatusUnstructured

FindingPlans appear only in page copy

CorrectionPublish a crawlable insurance directory

05Service menuUnstructured

StatusUnstructured

FindingTreatments lack discrete entities

CorrectionCreate service pages with service schema

06Booking hooksMissing

StatusMissing

FindingAI cannot verify appointment paths

CorrectionExpose appointment URLs and actions

07LocalBusiness schemaPartial

StatusPartial

Finding42% complete; key properties absent

CorrectionComplete and validate the entity graph

06 / 90-day remediation

Fix the entity. Claim the intent. Earn the recommendation.

Owner
Phase 1

Fix what you control

Days 1–14
Resolve entity conflicts6 hrs
Definition of done

Hours, address, phone, and categories match on every priority profile.

Complete LocalBusiness schema1 day
Definition of done

Validator passes with services, geo, hours, sameAs, and booking actions.

Structure insurance and services4 hrs
Definition of done

Every accepted plan and core treatment has a crawlable, current entry.

Phase 2

Claim intent & citations

Days 15–45
Build high-intent answer pages3 days
Definition of done

Six patient-situation pages answer intent with local proof and next steps.

Close citation gaps2 days
Definition of done

Profiles are live and consistent on all priority third-party sources.

Activate review prompts3 hrs
Definition of done

Post-visit workflow requests specific, compliant patient feedback.

Phase 3

Outrank & earn recommendation

Days 46–90
Publish comparison evidence4 days
Definition of done

Three evidence-led guides address specialty, location, and patient fit.

Earn local authority mentions5 days
Definition of done

Five relevant Jersey City organizations or publications cite the clinic.

Re-test the query set1 day
Definition of done

All baseline prompts are rerun, scored, and compared against this report.

The 90-day target

Move from technically present to routinely recommended.

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